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Breweries in Italy

The first modern breweries in Italy were founded in the second half of the 19th century, and followed immediately by breweries founded by Austrians searching for a new market. These Austrian entrepreneurs were soon imitated by many Italian family brewers, some of whom, like Peroni, are still operating. All of these early products were lagers in the Austrian style.

The result of two world wars and rising taxes spelled doom for small breweries and caused the inevitable loss of character that further eroded the reputation of beer.

Despite the higher status still accorded to wine, the Italian beer market continues its growth. The consumption of beer in italy has reached a record high of approximately 13 million barrels.

In the last 25 years, per capita consumption of beer has more than doubled. In the same period, wine consumption has been cut in half.

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